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Femishape

Project type

Brand Launch Campaign

Role

Creative Direction · Photo/Video Production

Media Execution

Meta Ads setup, launch & optimization (IG/Facebook), Website launch

Brand launch campaign for Femishape a multifunctional Pilates Board combining on-location production with a full Meta Ads setup. Designed to make the product feel premium, real, and understood.

We shot a two day campaign in natural light and movement, then built an asset system for web, social, and paid. Ready for product pages and retargeting including tracking, structure, and conversion cutdowns.

The launch creatives delivered an average ROAS of 4.5.

Woman doing a lunge exercise on a Pilates board outdoors, mountains in the background

Two women using resistance bands near Pilates board outdoors, lifestyle training moment

Close-up of legs with resistance band during Pilates board workout, outdoor detail shot

Pilates board flat lay with accessories on pink background, product hero image

Two women holding Pilates board, portrait image on pink background

Folded Pilates board on pink background, compact design and form shown

Woman standing on Pilates board using resistance bands, full-body product demo on pink background

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